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70 years of fuel advancement

OVER the past 70 years, Shell has reached many milestones in offering improved fuels.

The story began more than a century ago when Shell introduced its first branded petrol.

It gained international recognition when Shell Spirit was used by Italian Prince Scipione Borghese to win the first Peking to Paris Race in 1907.

With the increasing demand for motor vehicles and fuel, the next milestone was the introduction of Shell Dynamin in the 1930s.

Even back then, this fuel was designed to offer advanced fuel efficiency.

In 1951, Shell was given a podium boost when a Ferrari 275 driven by Jose Froilian Gonzalez took the chequered flag in the 1951 British Grand Prix. It was powered by Shell Economy.

Since then, Ferrari has won 15 Formula One Drivers' Titles and 16 Constructors' crowns with the support of Shell and together, the technical partnership has scored more than 4,900 World Championship points.

Following the success of Shell Dynamin, the company launched Shell Ignition Control Additive (ICA) in 1955.

This new fuel came with a special additive enabling motorists to enjoy a smoother drive.

Meanwhile, the Shell Mileage Marathon originated in 1939 as a friendly wager between fellow scientists at a research lab in the United States.

The winner had to go the furthest on the least amount of fuel, and in 1985, the Shell Mileage Marathon became the annual Shell Eco-Marathon which challenged student teams to design and build fuel-saving prototype vehicles.

The first Eco-Marathon obtained a record of 680km on one litre of fuel.

From 1992 onwards, the Microjoule has won the Shell Eco Marathon every single time, and has broken the world record six times.

The Microjoule is renowned as the most fuel efficient vehicle on the planet.

The single-seat car, developed by students from the French Technical School St. Joseph La Joliverie, got 10,705 mpg (4,551 km/litre) in 2007.

In 2006, Shell partnered with fuel economy driving experts, John and Helen Taylor, and together set a new Guinness World Record for the lowest around-the-world fuel consumption journey.

The couple drove 28,970km in 78 days using 24 tanks or 1,303 litres of fuel, translating to an astonishing 22.2 km per litre. The Shell Super with Fuel Economy contained a synthetic viscous friction improver that contributed to this world-record setting feat.

Also in 2006, Malaysians were able to enjoy Shell Super with Fuel Economy formula that was designed to give extra kilometres. In August 2008, Shell Malaysia became the first in the country to launch the new and improved Shell Diesel with Fuel Economy formula, which was designed for extra kilometres.

Shell remains the only fuel retailer that has a diesel fuel that promotes fuel economy.

It is no wonder, that Shell claims that "Not all fuels are the same."





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