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 Microjoule
70 years of fuel advancement
OVER the past 70 years, Shell has
reached many milestones in offering
improved fuels.
The story began more than a century ago when Shell introduced its first
branded petrol.
It gained international recognition
when Shell Spirit was used by Italian
Prince Scipione Borghese to win the first Peking to Paris Race in 1907.
With the increasing demand for motor vehicles and fuel, the next milestone
was the introduction of Shell Dynamin
in the 1930s.
Even back then, this fuel was designed
to offer advanced fuel efficiency.
In 1951, Shell was given a podium
boost when a Ferrari 275 driven by Jose Froilian Gonzalez took the chequered
flag in the 1951 British Grand Prix. It
was powered by Shell Economy.
Since then, Ferrari has won 15 Formula
One Drivers' Titles and 16 Constructors'
crowns with the support of Shell and
together, the technical partnership has
scored more than 4,900 World Championship points.
Following the success of Shell Dynamin, the company launched Shell Ignition Control Additive (ICA) in 1955.
This new fuel came with a special
additive enabling motorists to enjoy a
smoother drive.
Meanwhile, the Shell Mileage Marathon originated in 1939 as a friendly
wager between fellow scientists at a research lab in the United States.
The winner had to go the furthest on
the least amount of fuel, and in 1985,
the Shell Mileage Marathon became
the annual Shell Eco-Marathon which
challenged student teams to design and
build fuel-saving prototype vehicles.
The first Eco-Marathon obtained a
record of 680km on one litre of fuel.
From 1992 onwards, the Microjoule
has won the Shell Eco Marathon every
single time, and has broken the world
record six times.
The Microjoule is renowned as the
most fuel efficient vehicle on the planet.
The single-seat car, developed by students from the French Technical School
St. Joseph La Joliverie, got 10,705 mpg
(4,551 km/litre) in 2007.
In 2006, Shell partnered with fuel
economy driving experts, John and
Helen Taylor, and together set a new
Guinness World Record for the lowest
around-the-world fuel consumption
journey.
The couple drove 28,970km in 78
days using 24 tanks or 1,303 litres of
fuel, translating to an astonishing 22.2
km per litre. The Shell Super with Fuel
Economy contained a synthetic viscous
friction improver that contributed to this
world-record setting feat.
Also in 2006, Malaysians were able
to enjoy Shell Super with Fuel Economy
formula that was designed to give extra kilometres. In August 2008, Shell Malaysia
became the first in the country to launch the new and improved Shell Diesel with Fuel Economy formula, which
was designed for extra kilometres.
Shell remains the only fuel retailer
that has a diesel fuel that promotes fuel
economy.
It is no wonder, that Shell claims that
"Not all fuels are the same." |
