Genesis Luxury Sedan
HYUNDAI Motor Company, South Korea's largest
automaker, recently unveiled for the first time the 'All-New Genesis,' aimed
at setting a new standard for premium sedans. Hyundai Motor revealed the
much-awaited four-door sedan at a gala ceremony at the Grand Hyatt Hotel in
Seoul, Korea, which was attended by over 1,000 media members and VIPs,
including Korean Prime Minister.
The all-new Genesis received a record
3,500 orders on the first day pre-orders in Korea began last week,
underscoring the excitement surrounding Hyundai Motor's multi-award winning
model. Hyundai targets to sell 62,000 units globally next year, 32,000 units
in Korea and 30,000 units overseas.
"The all-new Genesis is a
concentration of Hyundai Motor's most advanced technologies, reborn through
relentless performance tests and thorough quality management. The all-new
Genesis will compete head-on with top-tier premium models in the global
market including Europe, home to many such premium brands, to enhance
Hyundai's brand values and gain leadership in the industry," said Chairman
and CEO of Hyundai Motor Company, during his welcoming remarks. "Hyundai
Motor has made great strides over the past half-century through constant
innovation. We will continue to satisfy customers with even better quality
Hyundai Motor's all-new Genesis is a premium sedan conceived and engineered to rival its peers in the category, dominated by European
brands. The all-new Genesis is the result of over four years of development
and an investment of approximately 500 billion Won (KRW). following its
launch in Korea, the all-new Genesis will be introduced in major markets
The all-new Genesis features an overall length of 4,990mm,
overall width of 1,890mm and overall height of 1,480mm. In particular, its
wheelbase was extended 75mm to 3,010mm compared to its predecessor, boasting
best-in-class cabin space.
Fully reflecting Hyundai's 'Modern Premium'
brand direction, the exterior and interior design of the all-new Genesis
embodies Hyundai's latest corporate aesthetic. All-new Genesis delivers
improved strength and performance, increased passenger comfort and a wide
range of cutting-edge safety and convenience technologies, striving to set a
new standard of premium for its class.
The distinctive, refined and luxurious all-new Genesis has been styled
with a sleek premium look. following its introduction in 2009, Hyundai's
design philosophy of 'Fluidic Sculpture' has been developed further --
all-new Genesis is the first model to showcase Fluidic Sculpture 2.0. This
concept boasts a core central theme: simple and harmonious design with
refined fluidic elements. the design features the modern Hyundai look, with
a striking hexagonal front grille and a dynamic character line running along
the flanks of the car, and a sporty rear end design.
first-in-class technologies has been a key goal in the development of the
all-new Genesis. The model includes several world- and Hyundai-firsts for a
car in its sector, demonstrating Hyundai's technological expertise and
positioning the brand as a credible producer of premium vehicles. Among
these advances are the new CO2 cabin sensor control, and safety features
such as Automatic Emergency Braking (AEB).
Active safety is boosted by a
Blind Spot Detection system with integrated Head-Up Display, working in
conjunction with a Lane Departure Warning System and radar-controlled
Advanced Smart Cruise Control.
The debut of the new HTRAC All-Wheel-Drive
system and new multi-link rear suspension is one of the biggest differences
between the original Genesis and all-new Genesis. Providing traction and
stability, the HTRAC system was tested through extensive sub-zero and hot
weather programs on road and track. Further enhancements to all four V6 and
V8 gasoline engines available with the all-new Genesis offer increased
Original Genesis was the first premium
rear-wheel-drive high-tech sedan from Hyundai Motor. Designed to compete
directly with premium European rivals, it introduced the Hyundai brand to a
new class of customers in the domestic and foreign markets.
acclaimed, the original Genesis model was introduced in 2008 and sold around
250,000 units globally over a six-year period, playing an important role in
the rapid evolution of the Hyundai brand by entering the premium sedan
In 2009, the original Genesis was the first Korean car to receive
the coveted North American Car of the Year award. Following that accolade,
the IIHS (Insurance Institute for highway Safety) awarded the original
Genesis its Top Safety Pick. Also, it was the highest-ranked model in the
mid-size premium car category in the 2012 J.D. Power and Associates Vehicle
dependability Study (VDS).
The all-new Genesis, like its predecessor, will
be aimed primarily at consumers in the Korean, North American, Middle East
and Chinese markets. In addition, the all-new Genesis will enter the
European markets and Russia for the first time.
Targeting existing Genesis
owners and new mid-luxury customers, the all-new Genesis recognizes a
general shift away from customers choosing highly-priced, brand-oriented
vehicles. The all-new Genesis is aimed at those desiring high-tech products
that improve their own personal sense of value, while emphasizing
distinctive style and dynamic driving performance.